By Henry Jenkins
Henry Jenkins at Authors@Google (video)
Winner of the 2007 Society for Cinema and Media experiences Katherine Singer Kovacs publication Award
2007 selection impressive educational Title
Convergence Culture maps a brand new territory: the place outdated and new media intersect, the place grassroots and company media collide, the place the facility of the media manufacturer and the ability of the shopper engage in unpredictable ways.
Henry Jenkins, certainly one of America’s most precious media analysts, delves underneath the hot media hype to discover the real cultural adjustments which are occurring as media converge. he is taking us into the key global of Survivor Spoilers, the place avid web clients pool their wisdom to unearth the show’s secrets and techniques prior to they're printed at the air. He introduces us to younger Harry Potter fanatics who're writing their very own Hogwarts stories whereas executives at Warner Brothers fight for keep an eye on in their franchise. He exhibits us how The Matrix has driven transmedia storytelling to new degrees, making a fictional international the place shoppers song down bits of the tale throughout a number of media channels.Jenkins argues that struggles over convergence will redefine the face of yank pop culture. leaders see possibilities to direct content material throughout many channels to extend profit and develop markets. even as, shoppers envision a liberated public sphere, freed from community controls, in a decentralized media atmosphere. occasionally company and grassroots efforts strengthen one another, growing nearer, extra lucrative kinfolk among media manufacturers and shoppers. occasionally those forces are at war.
Jenkins presents a riveting advent to the realm the place each tale will get informed and each model will get offered throughout a number of media systems. He explains the cultural shift that's happening as shoppers struggle for keep an eye on throughout disparate channels, altering the way in which we do company, opt for our leaders, and teach our children.